Measure the Impact of Your Black Business Campaign.
Bobs helps campaigns measure awareness, participation, and economic activity — all in one place.
What Bobs Measures
Three Numbers. One Clear Picture.
Brand Awareness
Views
See how many people are discovering participating businesses.
Participation
Votes
Measure how actively the community is engaging with participating businesses.
Economic Activity
Spending
Track spending generated through the campaign to show measurable economic activity.
Turn Community Support Into Measurable Impact.
Bobs gives organizers and sponsors a simple way to see what their campaigns are actually generating — from awareness and participation to real economic activity.
Awareness → Participation → Economic Impact
Why It Matters
Go Beyond Attendance. Measure Impact.
A successful campaign isn’t just about how many people show up. Bobs helps you understand whether people discovered businesses, participated in the campaign, and ultimately supported businesses through spending.
For Organizers
Understand how your campaign performs.
For Sponsors
Show measurable community and economic impact.
For Businesses
See how much attention, participation, and spending your campaign generates.
How It Works
Simple From Start to Finish.
Businesses Join
Participating businesses connect and join the campaign.
Community Participates
People discover businesses, vote, and support participating businesses.
Bobs Measures
Bobs turns campaign activity into simple, measurable impact.
Your Campaign. Your Impact.
Your Impact, At a Glance.
Brand Awareness
1,240
Views
Participation
186
Votes
Economic Activity
$8,450
Spending
Top Vendor
Cookie Society
1,860 Views · 412 Votes · $19,600 Spent
Top Participator
Maya R.
3 Votes · $548 Spent
Example campaign metrics with sample data
Make Your Campaign’s Impact Visible.
Measure awareness. Measure participation. Measure economic activity.
Start a Campaign